Case Studies

One of the ways bandwidth is measured is through range of frequencies. At High Bandwidth, our measures are based in the increase in traffic and the bottom line. Here are a few stories about how we've helped companies do just that. Click the thumbnails below and view out our portfolio to see the extensive range of our capabilities including logo design, packaging design, print design, illlustration, new media and Web design.

Client: fraiche Objectives: To develop a brand strategy and positioning and to launch a brand-new product line in the crowded bath and beauty market. To assist in product planning, development, naming and pricing. To determine a target audience and competitive profile. Solution: An extensive competitive analysis helped the client determine a niche market and targeted product placement, pricing and sales strategies. Created a brand look and voice that would position Fraiche as a unique bathing experience for incredibly busy women who need something indulgent that would be soothing to their senses, souls and skin. A flirty, sexy campaign included product naming, packaging, POP/POS and Web presence and generated buzz in the community and a strong appeal among the target audience, positioning Fraiche as a bath that was both desired and deserved. Results: Within months of the rollout, product demand from retailers grew to include such esteemed department stores as Stanley Korshak, along with exclusive boutique shops across the U.S. The flirty attitude of the product and product naming resulted in PR buzz,  appearances on morning news programs and placement in newspapers, triggering sales in its online store.

Client: Carondelet Objectives: Brand Carondelet's system-wide network of entities, including its advanced medical technologies, innovative hospital-based programs and exceptionally talented providers. Position Carondelet as the southern Arizona employer of choice in healthcare. Reinforce the fact that Carondelet has a network of hospitals whose pioneering spirit has resulted in 125 years of innovative healthcare services and technologies. Solution: By partnering with Agency Creative, we positioned Carondelet Health Network as a spiritually grounded, faith-based health system whose mission is to provide “Exceptional Medicine, Exceptional Care” throughout southern Arizona. From this mix, we developed several campaigns that put a face to Exceptional Medicine. Exceptional Care. The campaigns generated awareness of Carondelet’s innovation and reinforced its network of entities and its geographic presence. Results: Produced more than15 tactics in a 12-month period that reached over 500,000 consumers through our marketing communication efforts. Rolled out new brand messaging, Exceptional Medicine. Exceptional Care, that helped capture new and incremental volume by targeting new markets.

Client: Kallassy Sports Objectives: To position Kallassy's Swing Magic as the ultimate training tool that anyone can use to develop and maintain tour-quality timing, tempo, rhythm, power and consistency. To emphasize the message that Kallassy's Swing Magic is the one swing trainer that does it all. With its proprietary sliding grip, it seamlessly blends all the fundamentals into a single repeatable motion that quickly ingrains the feel of a complete and fundamentally sound golf swing. Solution: We developed a cohesive brand identity to support a national direct-response campaign and series of infomercials that ran on ESPN, The Golf Channel and Fox Sports. We designed print collateral that included brochures, direct-response ads, tradeshow booths, packaging design, point-of-purchase displays and launch of the Swing Magic Web site. Results: Kallassy's Swing Magic golf swing trainer sold over 700,000 units worldwide and is used by major championship winners, leading golf schools and instructors throughout the world. It has become the most widely used golf swing trainer in golf history. Endorsements for Swing Magic have come from leading golf professionals around the world, including Rudy Duran, who was Tiger Woods' childhood instructor; Sandra Palmer, LPGA professional and U.S. Women's Open winner; and Ian Baker-Finch, the 1991 British Open winner and ABC and ESPN golf commentator.

Client: Clearview Staffing Software Objectives: To reinvent an aging brand through print and Web. To clarify the marketing message and communicate points of difference, increase Clearview's Internet presence through search engine optimization, and attract capital and institutional investors. Solution: By partnering with Tag Team Creative, we conducted weeks of in-depth research and industry interviews. It became clear that there was confusion in the marketplace pertaining to Clearview's multiple products, many with overlapping features. Armed with our market research, we developed a strategy that separated the client's products into niche verticals supported by individual branding and Web sites, but keeping them unified with an umbrella home page and cohesive graphic design. Every page of all four Web sites was completely search-engine optimized with all the latest best practices and launched onto the Web, along with the supporting print collateral. Results: Within one week, the Web sites began to show up at or near the top of search engines, significantly improving their visibility to potential customers and competitors alike. Feedback from Clearview vendors and the target audience was extremely positive, and statistical analysis showed a significant rise in visitor time-on-site, pages viewed and incoming calls. Within months of the introduction of the new corporate brand and launch of the Web sites, Clearview Staffing Software was acquired by its largest competitor, API Healthcare.